Episode 103: How Has Business Attraction Strategy Changed This Year? | Liana Hovakimyan, Toronto Global

• March 16, 2021

“One can be a natural-born networker, but nurturing that growing network is a completely different skill that adds meaning to any relationship.” —Liana Hovakimyan

Who else has felt immensely challenged by the inability to connect in-person over the past year? How has it affected your efforts to build relationships and grow your network?

Today, Carla Sones talks with Liana Hovakimyan, Director of Investment Attraction at Toronto Global. As an organization focused entirely on attracting business, Liana talks about the struggles (and ways she has overcome said hurdles) of shifting to remote visits and connections with potential new businesses and clients.

Liana has a fascinating, international lens on economic development; she has worked within the discipline in Armenia, Egypt, and now in Canada with a focus on attracting US businesses. She shares what sets Toronto apart from other cities and why the city is becoming a major hub for talent.

Recognized as one of North America’s Top 50 Economic Developers, Liana has keen insights on the business attraction industry and has an energizing conversation with Carla Sones. Tune in now to hear more from this driven and high-performing woman!

America’s Jobs Team is sponsored by Research on Investment / Gazelle.ai

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